The widespread presence of young people on the internet and their intensive use of social media is well-documented by both national and international studies. According to the World Bank, as of 2023, 86% of the Portuguese population uses the internet, with usage rates significantly higher among younger age groups. This aligns with broader global trends identified by the Pew Research Centre, which confirm that internet and social media use is nearly universal among individuals aged 18 to 39, in most surveyed countries.

These patterns are particularly noticeable among youth, who not only access the internet more frequently but also use it primarily for social interaction. Social media remains the most common online activity among young people, surpassing other uses such as email communication or information searches. However, digital divides persist, especially among those facing economic hardship, lower educational attainment, or unemployment - factors that continue to limit access for a minority of young people.

Given this digital landscape, any initiative targeting youth must prioritise online communication as a core strategy. The effective use of information and communication technologies (ICTs) is essential to engage young people, foster their participation in public consultation processes, raise awareness for various causes, and encourage involvement in debate and civic engagement forums. Digital platforms are not merely complementary tools, they are fundamental to reaching and mobilising this demographic group.