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Finland

8. Creativity and Culture

8.6 Developing entrepreneurial skills through culture

Last update: 2 September 2026
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  1. Developing entrepreneurial skills through cultural activities
  2. Support young entrepreneurs in the cultural and creative sectors

Developing entrepreneurial skills through cultural activities

 

General upper secondary education


The national curriculum for upper secondary education includes two mandatory courses in visual arts. Students can also acquire a high school diploma in visual arts. The online version of the National core curriculum for general upper secondary education 2025 (p. 168) offers more information about arts education at the general upper secondary level.

Higher education


At the higher education level, various educational institutions receive public funding to support the development of cultural entrepreneurship.

Non-formal education
 

Yritys Hyvä


Non-formal mechanisms promoting cultural entrepreneurship include the Development Centre Opinkirjo’s annual contest for entrepreneurship (Yritys Hyvä). In 2024, 654 children and young people participated in the competition. The competition also gained visibility through social media, reaching over 700,000 impressions through its advertising campaigns (2025 Annual Report of the Development Centre Opinkirjo, in Finnish). The exhibition of the best works took place at the Finnish Design Museum from 2 October 2024 to 1 March 2025.


Taking part in the competition involves describing one’s own entrepreneurial idea through writing, videotaping, drawing, songwriting, or another format. One criterion considered in the evaluation is whether the idea brings added value related to culture and cultural life. Over the years, music, music videos, musicals, movie productions, and other forms of art have been created as part of the contest. The competition is divided into separate age groups: pre-primary education, basic education, upper secondary education (general and vocational), and trainee teachers. The contest supports competence areas included in the curricula of schools and educational institutions, such as cultural competence, interaction and self-expression, ICT competence, working life competence, and entrepreneurship, as well as participation, involvement, and the building of a sustainable future.


For more information on developing young people’s entrepreneurial skills, see YouthWiki/Finland 3.8 Development of Entrepreneurship Competence. It should be noted that the competition was held for the last time in 2025.

Support young entrepreneurs in the cultural and creative sectors

 

CreaDive


The CreaDive project (1.4.2023–31.3.2026) offered coaching and educational materials, such as the CreaDive Compass, for emerging entrepreneurs in the creative sector in Southwest Finland. In addition, the project produced a collection of articles (in Finnish) providing information about the project’s results, as well as models and good practices aimed at supporting professionals in the creative field. 
The project was coordinated by the University of Applied Sciences Humak and received partial funding from the European Social Fund (ESF+). The project is currently awaiting a decision on possible funding for a follow-up project.

Modern Patrons Project 


The Artists’ Association of Finland’s Modern Patrons project (2025–2026) aims to bring visual arts organisations and companies together. In 2026, the participating companies supported the realisation and marketing of the art exhibition Young Artists 2026 (Nuoret 2026, in Finnish). Young Artists is an annual exhibition that has presented the works of visual artists under 35 since 1939 at Kunsthalle Helsinki.