3.10 Promotion of entrepreneurship culture
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Special events and activities
In Sweden, there some special events and activities to promote entrepreneurship culture.
Junior Achievement Sweden (Ung Företagsamhet) is a non-profit organisation providing educational programmes in entrepreneurship for compulsory and upper secondary schools. The aim is to ensure the progression of entrepreneurship education within the Swedish school system. As a part of that, Junior Achievement Sweden provides regional Innovation Camps in collaboration with municipalities, businesses and schools. An Innovation Camp is a team competition that works for all ages. The aim is enabling a young enterprise, together with the cooperation partner, comes up with an innovative and viable solution to a real problem. Junior Achievement Sweden also arranges an annual Swedish corporate competition for young entrepreneurs.
Two examples on non-formal and informal learning of entrepreneurial skills are Emax Sweden and BE the Future (see Section 3.8 Development of entrepreneurship competence).
There is no current public relations campaign for introducing entrepreneurship to young people. Usually, information about entrepreneurship is disseminated through Junior Achievement Sweden or through teachers in schools.
Networks and partnerships
Networks and structures at regional and national levels involved in promoting entrepreneurship culture are offered by Junior Achievement Sweden.
Almi, together with the Swedish Public Employment Service and Nyföretagarcentrum (Center for start-up companies) support less experienced young entrepreneurs in developing a business, by giving information and advice, and by offering mentors.